The Challenge
Nolu is the internet’s sweetheart. With 300k+ followers, an infectious laugh, and a jet-setting lifestyle filled with sultry, chic looks. When she approached us, she wasn’t just another influencer launching a brand, she wanted to convert her community into real buyers. Lusso by Nolu had to reflect her spicy-but-soft persona while staying affordable for her followers. And let’s be real- everyone’s seen influencers drop brands that flop. Our challenge? Make sure this one didn’t.

The Playbook
We put Nolu front and centre… literally. Using her as the face of the brand, we created a logo that echoed her curves and charisma. Then we hit the studio for a stripped-back, editorial-style shoot: think skin-tight dresses, swimsuits paired with Nikes, bold sunnies, and that signature Nolu laugh lighting up the frame. No beach, no bougie villas – just her being her, vibing in front of a clean backdrop. The visuals screamed fashion mag, not fast fashion.

We built the store on Shopify for a smooth launch and easy handover (because we always put our clients in control). We also set up an Instagram shop through Facebook… though it got flagged at first (those pics were spicy). To fuel the hype, we dropped BTS clips and a launch video that had fans refreshing like mad. We even roped in her girls, who did their own sultry shoots in Lusso fits, turning followers into brand ambassadors overnight.

The Results
Boom. Sold out in 72 hours. Every single item. We had backorders piling up and fans recreating the shoot in their bedrooms. The Insta shop hit 10k followers in a week. Engagement? Off the charts. Nolu didn’t just drop a brand, she made a whole statement. And for a first-time fashion entrepreneur? That’s iconic.