Thompsons Meats has been serving South African homes since 1860, but it was mostly seen as “school lunchbox stuff” or “just for sandwiches.” The brand needed a fresh digital voice, new visual identity, and a complete repositioning — one that could speak to everyone from old-school fans to trendy foodies scrolling TikTok for dinner inspo.
We redesigned the website to better reflect the brand’s heritage and modern edge, showcasing the product range and launching the “Taste Book” — a recipe hub with meals that slapped.
We overhauled Instagram and TikTok with slick cooking videos, reels showing products in action, and behind-the-scenes footage at local food festivals. We tapped real brand fans like Ntleleng and Khanyi, and collaborated with Chef Sne Moloi and culinary legend Dorah Sitole to build authentic reach and trust.
Even brand watchers took notice. We turned the humble cold meat into a hot talking point, redefining how people used ready-to-eat meats — from hosting dinner parties to cute couple meals.
Ready-to-eat meats became the main event. Feedback from both loyal fans and new followers confirmed the strategy was working — meals were being made, content was being shared, and the DMs were full of recipe requests.
We made Thompsons Meats cool, crave-worthy, and culturally relevant again — one mouthwatering reel at a time.
